Instead of just blasting an unqualified audience and hoping for the best you can craft intrigue with your ideal customer.
It’s where all customers journey through intrigue, get educated and make the final decision to adopt. Approaching your digial marketing plan with that in focus we’re able to control the narrative in all mediums.
Search Engine Optimization is the technique where website content ranks so that people can find it without paid advertising. To rank well, Google requires a few things that amount to authority and relevance for the content provided. By following best practices Tilladelse satisfies what Google is evaluating to rank content.
SEO is great to meet demand and later in the marketing cycle after awareness and intrigue are established.
Tilladelse recognizes how critical reputation management is to business growth. We partner with a reputation platform that has dedicated resources to receive and respond (or automate) to reputation requests from Google, Facebook, and other relevant platforms through a single dashboard.
You will have the ability to solicit reviews via email and SMS or both with direct posting to most social platforms including Facebook and Google. Integration to most CRMs for automated solicitation is possible as well.
Pay Per Click refers generally to paid ads on search engines such as Google. This is effective when trying to rank for highly competitive terms. This can be a very efficient and effective approach especially when geography doesn’t come into play. PPC is great to meet demand and later in the marketing cycle after awareness and intrigue are established when search terms are too difficult to rank for organically.
Email marketing or marketing automation is great to nurture other marketing efforts. This email marketing can be highly personalized based on website visits and other media engagement.