When marketing your business and services, there are a few basic phases potential customers go through during their purchasing journey: Awareness, Education, and Decision.
SEO is important for the “purchasing” and “education'' phases of the journey. Because search engines deliver results when the customer is already aware of a need, prioritizing search in the marketing mix intersects the prospect when they are interested. When your products and services are listed high up in SERP (Search Engine Results Page) you are putting the business in a place to succeed. Page one of Google delivers between 40% to 3.5% of the impressions for the customer search.
Let’s break it down. If your SERP is Page 1 in the final position and there are 1000 impressions on a monthly basis for that search term, your business would receive approximately 35-page views. If your SERP were page 1 in the last position, your site would receive around 400 website visits.
High-quality search results typically have a click-through of 5.5x better than paid advertising which is why Tilladelse strongly recommends that SEO plays a significant factor in your advertising mix.
Being found when the prospect searches Google means that the customer already has purchasing intent when your product or service is top-of-mind. As a business local to the south sound region, Tilladelse understands how important it is to be found on Google and or Bing in this competitive environment.
Given the timing implications, this does a couple things for your business.
One
It engages the prospect when they are ready to buy.
Two
It engages the potential customer before your competition has a chance.
When you think about meeting demand in the Seattle-area marketplace, you should consider search marketing and SEO. Because organic results outperform paid ads by a factor of 5.5, you are much more likely to drive qualified traffic if you build high quality SERP for the key search terms for your business. Beyond the idea of meeting demand, you are also more likely to intercept a customer that is very ready to make a purchasing decision.
Google's search engine is very sophisticated and separates searches that are geography bound and those that are not. Here's an example of a bound geography search (local search); say you are looking for a lawn-cutting service or dog grooming business in Seattle. Google knows that those are local searches based on your geography and prioritizes the SERP (search engine page results) that represents businesses with proximity to your location.
National SEO would encompass products or services that have nothing to do with physical locations, such as; retail items via e-commerce or SAAS products. Neither of these requires any physical location for pickup and thus will not trigger Google's algorithm to prioritize results that favor geography-bound businesses.
Because Google prefers local businesses, like yours in Seattle, WA for specific categories, it gives those local businesses a fighting chance to get ranked for their respective areas of business.
Tilladelse has taken the time to build enhancements to websites that leverage local SEO to help them rank exceptionally well. This custom development project helps deliver on the technical aspects that Google is looking for, including page experience metrics lead by page load speed.
By making sure load times are in the upper 90% as a part of the rest of the SEO best practices, Tilladelse ranks location-based web pages with premium search results.
This adaptation of the latest technology combined with SEO best practices and quality keyword research ensures the search queries are an excellent match for you, driving traffic to your website and growing your conversion rates.
As a business in Seattle, we all look to grow sales and new clients. At Tilladelse, we get that. Our goal for search marketing is not to build website traffic but to create the right kind of traffic and then help engage those potential clients to meet their requests. Your sales pipeline will grow with new customers by segmenting the type of search marketing (local or national) and then providing a great user experience.
Put simply, you will boost sales and revenue with more qualified leads, which is what we all want, right?
Search engine optimization companies often focus on what Google is looking for and miss one of the most critical factors to deliver actual results to your business. What is the user experience on-site for the potential customer? Does the website look professional and is easy to navigate? Is the content primarily visually driven, or does the web page read more like a blog than a product or service offering? Does the site lend credibility to the company it represents, or was it built just to satisfy how the search engine works?
At Tilladelse, we work to find the right balance of giving Google what it is looking for while providing aesthetics for the customer using the website.
ONBOARDING DISCOVERY PROCESS
Search Engine Marketing expertise is a must when choosing a company to help your website rank. There are many factors to consider and many factors that Tilladelse will accomplish in the background to help your selling pages rank on Google.
Here are a few of the factors Google considers when delivering SERP from our SEO firm:
Search Marketing in Seattle | SEO Agency + PPC
Search Engine Optimization combined with a Pay-Per-Click marketing strategy can often provide the best results at the beginning of an advertising campaign. Implementing SEO can take time (between 30-90 days) to begin seeing results.
This SEO process is typically not the best option when a new website launches.
When introducing PPC, the company can start driving traffic within days of the new site launch, providing a return on investment right from the start. As organic rankings improve, budgets can shift away from the paid campaign in favor of other tactics.
The other great use for PPC is to augment location-based searches for highly contested search terms. By utilizing the right mix of paid keywords, a business can capitalize on the traffic that exists systematically to ensure they are maintaining a presence in the marketplace.
