Digital marketing is an effective way to utilize targeting to connect with your ideal customer. Just imagine–your ad campaigns will engage those prospects interested in the products or services your company features. Instead of blasting your offerings to an unknown group of people and hoping that someone might have some interest, you can interact with your ideal customer at the right time, be found when they search Google or Bing and meet the demand and provide your solution in and around Seattle.
Digital marketing includes all the engagement tactics to reach out to prospects in the digital space. Here are the most important digital marketing tactics that are foundational to your online marketing strategy.
Your online presence in King County includes content that can be found organically on search engines, paid ads located on search engines, display ads placed on other websites, social media promotion (for both organic and paid tactics), and email marketing - also known as marketing automation or drip email campaigns. Let’s not forget reputation management.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Each tactic serves a different purpose.
The basics are that we take a prospect through the different decision-making phases by positioning the product or service.
The “buyer's journey” starts with unawareness. After that, it's awareness and intrigue, where the product or service tickles the “why” of the buyer. This intrigue leads to education, where connection, credibility, and evaluation happen. After that, it's adoption, followed by retention.
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, so an omnichannel marketing approach is our recommendation.
Our locally operated digital marketing firm located just south of Puget Sound, looks at your website and digital advertising as an extension of each other.
Imagine your website is the centerpiece where all customers end up—approaching your marketing plan with all varieties of media in mind clarifies how to engage with what works during each phase of the buyer's journey.