Effective Digital
Marketing for Senior Living

Drives Census

To drive qualified leads to your senior community utilizing a significant mix of digital marketing tactics is necessary.

We're here to help you engage your ideal audience through multiple digital marketing means.

Web page content that organically ranks on search engines.
Social media
promotion—organic and paid.
Email marketing—AKA, marketing automation.
Reputation
management.
Paid advertising on search engines.
Ads placed on other websites.
Tilladelse supports all these functions with a high
level of expertise.

Each tactic serves a different purpose to help seniors and families through the “decision-making journey”. Connect families to the right information at the right time.

Your Ally

Along The Decision-Making Journey

The “decision making journey” begins differently for each senior care level.

200+ Days

With independent living starting 200+ days before deposit driving awareness is critical.

60+ Days

According to ASHA, assisted living is a consideration approximately 60+ days prior to move-in.

30 Days

When it comes to memory care and or respite care, the decision on which community is often inside a 30 day window.

Tilladelse is here to see both your amazing website and integrated digital marketing strategy win and convert qualified leads—

growing
your Community.

Why Digital Marketing

Is So Effective For Senior Living

Since the pandemic, each family is looking at an average of 6-7 senior living websites before reaching out to a community. Digital marketing is an amazing way to use targeting when you are searching for ideal customers. Just imagine that your ads will only be served to those who are already interested to have a large bias to be interested in what you are selling. Instead of advertising through traditional media to an unqualified audience and hoping for the best, you can craft intrigue with your ideal customer you can measure the return of investment with digital ads.

Be found when the family searches Google and meet their demand at the very moment they are inquiring.

Why Tilladelse Does

Digital Marketing

For Senior Living So Well

At Tilladelse we look at your website and digital advertising as an extension of each other. Imagine your website is the centerpiece where all families and residents end up. By approaching your marketing plan with all media in mind it becomes clear how to engage and what work each element of your digital marketing is there to do and what the next steps look like to foster consistent census growth.

One of our principals came from a background of Senior Living marketing as the marketing director for 40+ communities. This background provided the much needed insights for Tilladelse to provide real-world solutions to deliver on census growth.

Your website and digital marketing tactics are an extension of each other.

The centerpiece of digital engagement is your website.

How this Translates Into

Growth
For You

With the latest tactics implemented for your website, SEO, paid advertising, reputation and marketing automation you will be looking to see what is working and how your marketing investment is returning census to your communities.

Rest assured that Tilladelse is full service and will provide real-time reporting, call tracking and recording through a custom dashboard and dedicated client support.

Tilladelse is here to see you reach your potential and grow your business.