To drive census for your senior living community, utilizing a significant mix of digital marketing tactics is necessary.
Each tactic serves a different purpose to help seniors and families through the “decision-making journey”. Connect families to the right information at the right time.
When it comes to memory care and respite care, the decision on which community is often inside a 30 day window.
Since the pandemic, family members are looking at an average of 6-7 senior living websites before reaching out to a community. Digital marketing is an amazing way to use targeting when you are searching for ideal customers.
Instead of traditional advertising to an unqualified audience and hoping for the best, you can craft intrigue with your ideal customer. Just imagine your ads only being served to those who are already interested, with a large bias in what you are selling. With digital ads, you can also measure the return of investment.
Be found when prospective residents and their families search Google. Meet their demand at the very moment they are inquiring about senior housing.
At Tilladelse we look at your website and digital advertising as an extension of each other. Imagine your website is the centerpiece where all families and residents end up. By approaching your marketing plan with all media in mind it becomes clear how to engage prospects. You can learn what work each element of your digital marketing is there to do and what next steps will foster consistent census growth.
One of our principals came from a background of Senior Living marketing as the marketing director for 40+ retirement communities. This background provided the much needed insights for Tilladelse to provide real-world solutions to deliver on census growth.
SEO, paid advertising, reputation and marketing automation all combine to create a comprehensive marketing strategy. With the latest tactics implemented for your website you can see what is working and how your marketing investment is returning census to your communities.
Rest assured that Tilladelse is a full service marketing agency. We will provide real-time reporting, call tracking and recording through a custom dashboard and dedicated client support.