Effective Senior Living Marketing for the Digital Age

Drives Census

To drive census for your senior living community, utilizing a significant mix of digital marketing tactics is necessary.

We're here to help you engage your ideal audience through multiple digital marketing means.

Web page content that organically ranks on search engines.
Social media
promotion—organic and paid.
Email marketing—AKA, marketing automation.
Paid advertising on search engines.
Ads placed on other websites.
Tilladelse supports all these functions with a high
level of expertise.

Each tactic serves a different purpose to help seniors and families through the “decision-making journey”. Connect families to the right information at the right time.

Your Ally

Along The Decision-Making Journey

The “decision making journey” begins differently for each senior care level.

200+ Days

With independent living starting 200+ days before deposit driving awareness is critical.

60+ Days

According to ASHA, assisted living is a consideration approximately 60+ days prior to move-in.

30 Days

When it comes to memory care and respite care, the decision on which community is often inside a 30 day window.

Tilladelse is here to ensure that your amazing website and integrated digital marketing strategy win. Convert qualified leads —

your Community.

Why Digital Marketing

Is So Effective For Senior Living

Since the pandemic, family members are looking at an average of 6-7 senior living websites before reaching out to a community. Digital marketing is an amazing way to use targeting when you are searching for ideal customers. 


Instead of traditional advertising to an unqualified audience and hoping for the best, you can craft intrigue with your ideal customer. Just imagine your ads only being served to those who are already interested, with a large bias in what you are selling. With digital ads, you can also measure the return of investment.

Be found when prospective residents and their families search Google. Meet their demand at the very moment they are inquiring about senior housing.

Why Tilladelse Does

Digital Marketing

For Senior Living So Well

At Tilladelse we look at your website and digital advertising as an extension of each other. Imagine your website is the centerpiece where all families and residents end up. By approaching your marketing plan with all media in mind it becomes clear how to engage prospects. You can learn what work each element of your digital marketing is there to do and what next steps will foster consistent census growth.

One of our principals came from a background of Senior Living marketing as the marketing director for 40+ retirement communities. This background provided the much needed insights for Tilladelse to provide real-world solutions to deliver on census growth.

Your website and digital marketing tactics are an extension of each other.

The centerpiece of digital engagement is your website.

How this Translates Into

For You

SEO, paid advertising, reputation and marketing automation all combine to create a comprehensive marketing strategy. With the latest tactics implemented for your website you can see what is working and how your marketing investment is returning census to your communities.

Rest assured that Tilladelse is a full service marketing agency. We will provide real-time reporting, call tracking and recording through a custom dashboard and dedicated client support.

Tilladelse is here to see you reach your potential and grow your business.