Digital marketing is an effective way to utilize targeting to seek out your ideal client. Just imagine–your advertising campaign engaging potential clients that already have interest in the products or services your company provides. Instead of blasting your products to an unknown group of people and hoping that someone might have some interest, you can engage with your client, be found when they search Google or Bing and meet the demand when your product or service is top-of-mind in and around the beautiful city of Vancouver, WA.
Digital marketing includes all the engagement tactics to reach out to prospects online. Here are the apex digital marketing tactics that are cornerstone to your online marketing strategy.
Your online presence in Southern Washington includes content that can be found organically on search engines, paid ads located on those same search engines, display ads placed on other websites, social media promotion (for both organic and paid tactics), and email marketing - also known as marketing automation or drip email campaigns. Finally, managing your online reputation to take a proactive stance driving the online conversation.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Each tactic serves a different purpose.
The basics are that we take a prospect through the different decision-making phases by positioning the product or service.
The buyer starts the journey unaware of their need. After exposure to something that cultivates intrigue comes awareness and interest, where your service meets the “why” of the potential customer. This interest leads to education, where connection, credibility, and evaluation are established. The sale happens when a decision is made for adoption of the service your business provides. This sale is followed by retention. A virtuous cycle.
Although this seems to be a clean journey, it is a bit more complicated than this in the reality, so an omnichannel marketing approach is our solution for the complexity of marketing in the real world.
Our locally operated digital marketing firm located in Western Washington looks at your website and digital advertising as an extension of each other.
Imagine your webpage is the centerpiece of marketing where all customers end up—approaching your site with all varieties of media in mind clarifies how to engage with what works during each phase of the buyer's journey.