Digital marketing is a fantastic way to use targeting to seek out your target audience. Just imagine–your advertising campaign will engage those potential customers interested in the products or services you provide. Instead of just blasting your offer to an unqualified audience and hoping for the best, you can craft intrigue with your ideal customer, be found when they search Google and meet the demand when your product or service is top-of-mind in Richland and beyond.
Digital marketing includes all the engagement tactics for prospects online. Here are primary digital marketing tactics.
Your online presence in Richland includes organic content that ranks on search engines, paid advertising (such as Google or Facebook ads) on search engines, ads placed on other websites (known as display ads), social media promotion, and email marketing - also known as marketing automation or drip campaigns. Let’s not forget your online reputation and how to proactively drive the online conversation.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Simply put, we take a potential client through the different decision-making phases by positioning your company’s product or service. This is known as the buyer’s journey.
The “buyer's journey” is all about education and awareness. It will start with unawareness. After that, it's awareness and then onto intrigue, where the product or service tickles the “why” of the buyer. This intrigue leads to education, where connection, credibility, and evaluation happen. After that, it's adoption, followed by retention. Seems simple, right?
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, which is why we highly recommend online marketing from an omnichannel marketing approach.