Digital marketing is an effective way to leverage targeting to find your ideal client. Just imagine–your advertising campaign will engage those potential customers interested in the products or services your company offers. Instead of blasting your offerings to an unknown group of people and hoping that someone might have some interest, you can engage with your ideal customer, be found when they search Google or Bing and meet the demand when your product or service is top-of-mind in and around Lacey.
Digital marketing includes various tactics to find prospects in the digital space. Here are the most important digital marketing tactics that should be foundational to your online marketing strategy.
Your online presence in Thurston County, and beyond, includes content that can be found organically on search engines, paid ads located on search engines, display ads placed on other websites, social media promotion (for both organic and paid tactics), and email marketing - also known as marketing automation or drip email campaigns. Finally, let’s not forget reputation management.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Each tactic takes a prospect through the different decision-making phases by positioning the product or service. This is the buyer’s journey.
The buyer's journey starts with unawareness. After that, it's awareness and intrigue, where the product or service entices the “why” of the buyer. This intrigue leads to education, where connection, credibility, and evaluation happen. After that, a decision is made for adoption, followed by retention.
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, so an omnichannel marketing approach is our recommendation.