Why Our Digital Marketing Agency is So Effective in Lacey, WA
Digital marketing is an effective way to leverage targeting to find your ideal client. Just imagine–your advertising campaign will engage those potential customers interested in the products or services your company offers. Instead of blasting your offerings to an unknown group of people and hoping that someone might have some interest, you can engage with your ideal customer, be found when they search Google or Bing and meet the demand when your product or service is top-of-mind in and around Lacey.
Digital Marketing 101
Digital marketing includes various tactics to find prospects in the digital space. Here are the most important digital marketing tactics that should be foundational to your online marketing strategy.
Your online presence in Thurston County, and beyond, includes content that can be found organically on search engines, paid ads located on search engines, display ads placed on other websites, social media promotion (for both organic and paid tactics), and email marketing - also known as marketing automation or drip email campaigns. Finally, let’s not forget reputation management.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Reputation management.
Each tactic serves a different purpose.
Your Ally
Along The
Decision-Making Journey
Each tactic takes a prospect through the different decision-making phases by positioning the product or service. This is the buyer’s journey.
The buyer's journey starts with unawareness. After that, it's awareness and intrigue, where the product or service entices the “why” of the buyer. This intrigue leads to education, where connection, credibility, and evaluation happen. After that, a decision is made for adoption, followed by retention.
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, so an omnichannel marketing approach is our recommendation.
Why Tilladelse Is The Right Digital Marketing Company For Your Lacey Business
Our locally operated digital marketing firm located in Thurston County, looks at your website and digital advertising as an extension of each other.
Imagine your website is the centerpiece where all customers end up—approaching your marketing plan with all varieties of media in mind clarifies how to engage with what works during each phase of the buyer's journey.
Our
Agency
Partnerships
Our marketing agency not only understands how to build an integrated digital marketing plan with the right website, but we also leverage premium partnerships for all facets that you’ll need for your online presence.
These partners extend the latest technologies, including cutting edge AI, to ensure our customers get the best and most relevant digital marketing tactics available.
So Many Choices. Which Digital Marketing Service in Lacey, WA is Right For Me?
Digital Marketing Strategy Meets Relevant Tactics
An omnichannel approach includes PPC and cross-media optimization (where AI optimizes one budget across multiple platforms, including social and search). This budget and targeting optimization considers real-time results to get the most from your budget. Omnichannel campaigns can also use IP and geo-targeting to capture multiple advertising touchpoints for specific households or locations.
What Are the Most
Important Digital Tactics?
SEO
Search Engine Optimization is the technique where website content ranks so that people can find it without paid advertising. To rank well, Google requires a few things that amount to authority and relevance for the content provided. By following best practices, Tilladelse satisfies what Google evaluates to rank content.
This focus on SEO best practices is an excellent tactic for service-based businesses in Lacey Washington, and compliments paid strategies.
SEO is excellent to meet demand and is found later in the marketing cycle after the phase of awareness and intrigue.
PPC
Pay Per Click refers to paid ads on search engines such as Google. Often PPC also represents Facebook and Instagram advertising. PPC is effective when trying to rank for highly competitive terms. Paid ads can be very efficient and effective when geography doesn’t come into play.
Google Search Ads are great to meet demand and are used later in the marketing cycle after awareness and intrigue when search terms are too difficult to rank for organically.
Social Media Marketing
Social marketing campaigns can be organic or paid and generally refers to advertising on Facebook, Instagram, TikTok, YouTube, or Spotify. There are other media channels for consideration at times. Organic advertising can be owned by the business or through ambassadors that mention the products or service to their following. Paid advertising is typically paid for an impression basis and can be targeted based on lifestyle or influencers.
Social marketing is an effective way to create awareness and craft demand. Continue reinforcing the story of the product or service during the education phase through social media. The cost of social marketing is typically quite a bit less per thousand to drive awareness than Google Search Ads
Email Marketing
Email marketing or marketing automation is excellent to nurture other marketing efforts. Email marketing is personalized for your prospect or customer based on website visits and further media engagement.
Often used to maintain retention, it can also be an effective way to communicate more complex propositions. Leveraging email marketing to re-engage lapsed customers is also a prevalent utilization.
Reputation Management
Tilladelse recognizes how critical reputation is to the grown of small and medium sized businesses. We partner with a reputation platform with dedicated resources to receive and respond (or automate) to reputation requests from Google, Facebook, and other relevant media through a single dashboard.
You will have the ability to solicit reviews via email and SMS or both with direct posting to most social platforms, including Facebook and Google. Integration to most CRMs for automated solicitation is possible as well.
Digital Media - OTT and YouTube
When building awareness through online marketing, they are few better choices than the highly visual mediums of streaming services and YouTube. Whether you want to engage on mobile devices or desktops, you can offer commercials on streaming digital channels and the most relevant YouTube channels where your ideal client spends in Lacey a tremendous amount of time.
Where We Will Start with Your Business
What to Expect - Our Process for Digital Marketing
- 1.Discovery
- 2.Discover Marketing Opportunities
- 3.Content Creation
- 4.Content Review
- 5.Key Page Design
- 6.Integrate Analytics and Marketing Tools
- 7.Final Review
- 8.Launch
- 9.A/B Testing to improve results.
Our expertise in brand systems, advertising campaigns, digital marketing, and SEO, will focus on driving traffic to your website. While our creative work and custom websites are designed to increase conversion rates. Combined, the results are simple: more leads for your Lacey business.
By focusing on quality for services and products, you will build trust with your clientele. By combining this focus on aesthetics with relevant digital marketing tactics, your online presence will be outstanding.
