Digital marketing is an effective way to utilize targeting to find your ideal client. Just imagine–your digital advertising engaging those potential customers with a predisposition for your products and services that your company features. Instead of blindly blasting your offerings to an unknown group of people and hoping that someone might have some interest, you will engage with your ideal customer at the right time, be found when they search Google or Bing and meet the demand when your product or service is top-of-mind in and around the Bellingham area.
Digital marketing finds prospects online that have the right profile for what you offer. Here are the most important online tactics that should be a cornerstone to your holistic marketing strategy.
Your digital presence in the East Side, and beyond, includes content that can be found organically on Google and Bing, paid ads located on the same search engines, display ads placed on other websites, social media promotion (for both organic and paid tactics), and email marketing - also known as marketing automation or drip email campaigns. Last but not least, online reputation management is critical for a thriving business.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Each tactic takes a customer through the various decision-making phases by positioning the product or service. This is their buyer’s journey.
The buyer starts the journey unaware of their need. After exposure to something valuable comes awareness and intrigue, where your service touches the “why” of the prospect. Think Inception where we plant the seed with a high-potential target audience. This seed of intrigue leads to education, where connection, credibility, and evaluation are built. The sale happens when a decision is made for adoption through trust. This sale is followed by retention. A virtuous cycle.
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, so an omnichannel marketing approach is our recommendation.