If you are working to seek out your target audience, digital marketing is a great way to do this using specific targeting. Imagine your advertising campaign engaging potential customers who are already interested in the services or products you provide.
Rather than blasting your offer to an unqualified audience and just hoping for the best, you can create interest with your ideal customers, meet the demands when your product or service is highly sought after in or around Issaquah and be quickly found when they search Google.
Digital marketing is used to engage potential customers in the digital medium. Let’s discuss the basic tactics before we get into anything too exotic.
Your online presence in King County includes content that ranks organically on search engines, paid advertising on search engines, ads placed on other websites, social media promotion (both organic and paid), and email marketing - also known as marketing automation. Let’s not forget reputation management.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
We basically take a potential client through the different decision-making phases by positioning the product or service.
The “buyer's journey” starts with unawareness. After that, it's awareness and intrigue, where the product or service tickles the “why” of the buyer. This intrigue leads to education, where connection, credibility, and evaluation happen. After that, it's adoption, followed by retention.
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, so a multichannel marketing approach is our recommendation.