Digital marketing is an effective way to utilize targeting to connect with your ideal customer. Just imagine–your ad campaigns will engage those prospects interested in the products or services your company features. Instead of blasting your offerings to an unknown group of people and hoping that someone might have some interest, you can interact with your ideal customer at the right time, be found when they search Google or Bing and meet the demand and provide your solution in and around Everett.
Digital marketing includes a host of tactics to find prospects in the digital space. Here are the most important online tactics that should be foundational to your marketing strategy.
Your digital presence in Snohomish County, and beyond, includes content that can be found organically on search engines, paid ads located on search engines, display ads placed on other websites, social media promotion (for both organic and paid tactics), and email marketing - also known as marketing automation or drip email campaigns. Finally, let’s make sure to focus on reputation management.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Each tactic takes a customer through the different decision-making phases by positioning the product or service. This is their buyer’s journey.
The buyer's journey starts with unawareness. After that comes awareness and intrigue, where the product or service entices the “why” of the prospect. This intrigue leads to education, where connection, credibility, and evaluation happen. The sale happens when a decision is made for adoption, followed by retention. The virtuous cycle.
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, so an omnichannel marketing approach is our recommendation.