Email marketing serves a critical role in the customer lifecycle and when done well, it provides a great touch point to keep your brand at the forefront when needs arise.
Put simply it is email marketing to guide customers towards an educated decision. Email marketing or marketing automation is a great way to nurture other marketing efforts and can be customized for very specific audiences. When done well, email marketing is highly personalized based on website visits, persona information, customized lists, and other media engagement and provides value to the reader because of the personalization. When email automation is built around a specific client type it will have a high potential for good engagement.
These email campaigns are sent through automation once all the parameters for each campaign are set. This is the least expensive way to stay connected to current, prospective or lapsed customers.
Often used to maintain retention it can also be a very effective way to communicate more complex propositions. Once the campaigns are set-up, this marketing continues to work for business without any touches to help keep your products and services top-of-mind with your customers.
Leveraging email marketing the right way to stay away from being “spammy” but rather providing value to your customers is a smart way to compete for awareness. Automation is also a powerful way to re-engage lapsed customers and re-invite them back to your products or services.
Marketing automation is a great way to nurture other marketing efforts and can be customized to be personalized for very specific audiences.
Email marketing serves a critical role in the customer lifecycle and when done well, it provides a great touch point to keep your brand at the forefront when needs arise.
At Tilladelse we support very simple automation like MailChimp and Constant Contact but recommend Sharp Spring for more complex workflows. Sharp Spring enables any business to define different personas to build out customized workflows that can have multiple triggers to shape each campaign. These campaigns are informed with dynamic content based on customer interaction via the website and/or email campaigns.
Email marketing provides a great touchpoint to keep your brand at the forefront when needs arise and is, by far, the least expensive digital advertising you will do for your business.
We take the time to build the right campaigns for your business. During the set-up and email template development, we will discover the opportunities for unique touchpoints that can influence the buying process for your customers. We will set up your CRM, train your users, customize the email workflows, establish the personas and design your email templates to maintain brand consistency.
Finally, it would be our pleasure to assist with developing content for different campaigns based on the timing of interaction and the products or services offered.
