Digital marketing is an excellent way to reach out to your target audience through the use of targeting and helps your advertising campaign engage potential customers who are already interested in the products and services you provide.
Rather than just hoping for the best and advertising to an unqualified audience, you can create interest with your ideal customer and be quickly found when they search Google for your products or services. Digital marketing also helps you meet the demand when your product or service is top-of-mind in and around Puyallup.
Digital marketing utilizes all the strategies used to help engage potential customers in the digital medium. Let’s start with the basic and most important tactics before we get into anything too fancy.
Your company’s online presence in Pierce County includes content that organically ranks on ads placed on other websites, social media promotion (both paid and organic), email marketing - which is also known as marketing automation, search engines and paid advertising on search engines. This also includes reputation management.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Basically, we take a potential customer through the different decision-making phases by strategically positioning the product or service.
The journey towards a purchase begins with unawareness. After that, it's intrigue and awareness, where the product or service creates curiosity for the “why” of the buyer. This curiosity leads to education and education is where connection, credibility, and evaluation happen. After that, it's adoption, which is followed by retention.
Although this seems to be a simple journey, it is a bit more complicated than this in the real world, which is why we recommend a multi-channel marketing approach.