Digital marketing is a fantastic way to use targeting to seek out your target audience. Just imagine–your advertising campaign will engage those potential customers interested in the products or services you provide. Instead of just blasting your offer to an unqualified audience and hoping for the best, you can craft intrigue with your ideal customer, be found when they search Google and meet the demand when your product or service is top-of-mind in and around Olympia.
Digital marketing encompasses all the tactics used to engage prospects in the digital medium. Here are a few of the most important digital marketing tactics to keep an eye on.
Your online presence in Thurston County includes content that ranks organically on search engines, paid advertising on search engines, ads placed on other websites, social media promotion (both organic and paid), and email marketing - also known as marketing automation. Let’s not forget reputation management.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Each tactic serves a different purpose.
The basics are that we take a prospect through the different decision-making phases by positioning the product or service.
The “buyer's journey” starts with unawareness. After that, it's awareness and intrigue, where the product or service tickles the “why” of the buyer. This intrigue leads to education, where connection, credibility, and evaluation happen. After that, it's adoption, followed by retention.
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, so an omnichannel marketing approach is our recommendation.
Our locally operated digital marketing firm looks at your website and digital advertising as an extension of each other.
Imagine your website is the centerpiece where all customers end up—approaching your marketing plan with all varieties of media in mind clarifies how to engage with what works during each phase of the buyer's journey.