Digital marketing is an effective way to leverage targeting to seek out your ideal customer. Just imagine–your advertising campaign engaging potential customers that already have interest in the products or services your company sells. Instead of blasting your products to an unknown group of people and hoping that someone might have some interest, you can engage with your prospect, be found when they search Google or Bing and meet the demand when your product or service is top-of-mind in and around Yakima.
Digital marketing includes all the engagement tactics to reach out to prospects in the digital space. Here are the most important digital marketing tactics that are foundational to your online marketing strategy.
Your online presence in Central Washington includes content that can be found organically on search engines, paid ads located on those same search engines, display ads placed on other websites, social media promotion (for both organic and paid tactics), and email marketing - also known as marketing automation or drip email campaigns. Finally, managing your online reputation to take a proactive stance driving the online conversation.
Web page content that organically ranks on search engines.
Paid advertising on search engines.
Ads placed on other websites.
Social media promotion—organic and paid.
Email marketing—AKA, marketing automation.
Each tactic serves a different purpose.
The basics are that we take a prospect through the different decision-making phases by positioning the product or service.
The buyer starts the journey unaware of their need. After exposure to something that strikes interest comes awareness and intrigue, where your service meets the “why” of the prospect. This intrigue leads to education, where connection, credibility, and evaluation are built. The sale happens when a decision is made for adoption of your service. This sale is followed by retention. The virtuous cycle.
Although this seems to be a clean journey, it is a bit more complicated than this in the real world, so an omnichannel marketing approach is our recommendation.
Our locally operated digital marketing firm located in Washington looks at your website and digital advertising as an extension of each other.
Imagine your webpage is the centerpiece of marketing where all customers end up—approaching your site with all varieties of media in mind clarifies how to engage with what works during each phase of the buyer's journey.