Organic SEO results tend to have a higher click-through versus paid advertising which is why Tilladelse highly recommends it plays a major factor in your Senior Living marketing mix. The biggest key is to focus on local SEO given most families are moving in from within a 5-10 mile radius of your community.
Post pandemic, Digital Marketing has become a significant mix to drive qualified leads to Senior Living Communities.
Email marketing or marketing automation is a great way to nurture and educate prospects. When done well, email marketing is highly personalized based on website visits, persona information, customized lists, and other media engagement and provides value to the family member because of the personalization.