When marketing your business, your customer is the most important thing to consider. There are a few phases prospective customers go through during the buyer’s journey. SEO would fall in the “meeting demand” category. Because search delivers results when somebody makes a query, you are working on getting your products or services listed as high up in SERP (Search Engine Results Page) as possible. The first page of Google provides 40% to 3.5% of the impressions for each search.
Let’s look at the math associated with search marketing. If your SERP is Page 1 in the last position and there are 1000 impressions available monthly, you will receive approximately 35-page visits. If your SERP were in the first position of page one, your web page would receive around 400-page visits.
High-quality organic search results tend to have a click-through of 5.5x versus paid advertising which is why Tilladelse highly recommends it plays a significant factor in your advertising mix.
Simply put – be found when a potential customer searches Google to find what they are looking for.
Given the timing implications, this does two things for your business.
One
It engages the potential customer when they are ready to buy.
Two
It engages the potential customer before your competition can secure the sale.
When you think about meeting demand in the marketplace of Bellingham, you should consider search marketing and SEO. Because organic results outperform paid ads by a factor of 5.5, you are much more likely to drive qualified traffic if you build pristine SERP for your key search terms. Beyond the idea of meeting demand, you are also more likely to intercept a customer that is very ready to make a purchasing decision.
Google's search engine is very sophisticated and separates searches that are geography bound and those that are not. Here's an example of a bound geography search (local search); say you are looking for a lawn-cutting service or dog grooming business in Bellingham. Google knows that those are local searches based on your geography and prioritizes the SERP (search engine page results) that represents businesses with proximity to your location.
National SEO would encompass products or services that have nothing to do with physical locations, such as; retail items via e-commerce or SAAS products. Neither of these requires any physical location for pickup and thus will not trigger Google's algorithm to prioritize results that favor geography-bound businesses.
Because Google prefers local businesses, like yours in Bellingham, WA for specific categories, it gives those local businesses a fighting chance to get ranked for their respective areas of business.
Tilladelse has taken the time to build enhancements to websites that leverage local SEO to help them rank exceptionally well. This custom development project helps deliver on the technical aspects that Google is looking for, including page experience metrics lead by page load speed.
By making sure load times are in the upper 90% as a part of the rest of the SEO best practices, Tilladelse ranks location-based web pages with premium search results.
This adaptation of the latest technology combined with SEO best practices and quality keyword research ensures the search queries are an excellent match for you, driving traffic to your website and growing your conversion rates.
As a business in Bellingham, we all look to grow sales and new clients. At Tilladelse, we get that. Our goal for search marketing is not to build website traffic but to create the right kind of traffic and then help engage those potential clients to meet their requests. Your sales pipeline will grow with new customers by segmenting the type of search marketing (local or national) and then providing a great user experience.
Put simply, you will boost sales and revenue with more qualified leads, which is what we all want, right?
Search engine optimization companies often focus on what Google is looking for and miss one of the most critical factors to deliver actual results to your business. What is the user experience on-site for the potential customer? Does the website look professional and is easy to navigate? Is the content primarily visually driven, or does the web page read more like a blog than a product or service offering? Does the site lend credibility to the company it represents, or was it built just to satisfy how the search engine works?
At Tilladelse, we work to find the right balance of giving Google what it is looking for while providing aesthetics for the customer using the website.
ONBOARDING DISCOVERY PROCESS
Search Engine Marketing expertise is a must when choosing a company to help your website rank. There are many factors to consider and many factors that Tilladelse will accomplish in the background to help your selling pages rank on Google.
Here are a few of the factors Google considers when delivering SERP from our SEO firm:
Search Marketing in Bellingham | SEO Agency + PPC
Search Engine Optimization combined with a Pay-Per-Click marketing strategy can often provide the best results at the beginning of an advertising campaign. Implementing SEO can take time (between 30-90 days) to begin seeing results.
This SEO process is typically not the best option when a new website launches.
When introducing PPC, the company can start driving traffic within days of the new site launch, providing a return on investment right from the start. As organic rankings improve, budgets can shift away from the paid campaign in favor of other tactics.
The other great use for PPC is to augment location-based searches for highly contested search terms. By utilizing the right mix of paid keywords, a business can capitalize on the traffic that exists systematically to ensure they are maintaining a presence in the marketplace.
