Through the discovery process, Tilladelse found that the rich experience Sound Business Broker’s team had is what distinguished them from other brokerages.
The previous brand design was completed over 15 years ago, inherited, and never considered a core expression of the owners. The two partners exemplified so many high values, they needed a brand that matched their excellence.
We wanted to bring out the personalities of these brokers while highlighting their expertise as brokers but also as former business owners.